Helping Businesses Thrive

Whether your business has been in Ashland for many years or are just getting started, we want to work with you to make sure your business has the opportunity to thrive. Our local businesses are an important part of our community which help makes Ashland a great place to live and work. The Town of Ashland wants to hear from you! Please let us know how we can help your business succeed and continue to be an important partner in Ashland’s economic landscape! 

Paycheck Protection Program (PPP) is now available

The U.S. Small Business Administration (SBA), in consultation with the Treasury Department, announced that the Paycheck Protection Program (PPP) is now available for new borrowers and certain existing PPP borrowers. This round of the PPP continues to prioritize millions of Americans employed by small businesses by authorizing up to $284 billion toward job retention and certain other expenses through March 31, 2021, and by allowing certain existing PPP borrowers to apply for a Second Draw PPP Loan.

Key PPP updates include:

PPP borrowers can set their PPP loan’s covered period to be any length between 8 and 24 weeks to best meet their business needs;

PPP loans will cover additional expenses, including operations expenditures, property damage costs, supplier costs, and worker protection expenditures;

The Program’s eligibility is expanded to include 501(c)(6)s, housing cooperatives, direct marketing organizations, among other types of organizations;

The PPP provides greater flexibility for seasonal employees;

Certain existing PPP borrowers can request to modify their First Draw PPP Loan amount; and

Certain existing PPP borrowers are now eligible to apply for a Second Draw PPP Loan.

A borrower is generally eligible for a Second Draw PPP Loan if the borrower:

Previously received a First Draw PPP Loan and will or has used the full amount only for authorized uses;

Has no more than 300 employees; and

Can demonstrate at least a 25% reduction in gross receipts between comparable quarters in 2019 and 2020.

The new guidance released includes:

PPP Guidance from SBA Administrator Carranza on Accessing Capital for Minority, Underserved, Veteran, and Women-owned Business Concerns;

Interim Final Rule on Paycheck Protection Program as Amended by Economic Aid Act; and

Interim Final Rule on Second Draw PPP Loans.

For more information on SBA’s assistance to small businesses, visit or


FAQS for Businesses Facing COVID-19 Daily

If an employee is exposed to a positive case through close contact can we require a test prior to return to work even if asymptomatic?  You can’t mandate it but if the employee was exposed for more within 6ft. and more than 15 minutes of more cumulative time they must quarantine for 14 days regardless of a negative test. 

And how many days post exposure should they wait before testing? Anyone exposed to someone that tested positive for Covid should wait 5-8 days to be tested. If tested at 5 days and receiving a negative test that person should still quarantine for 14 days. If tested on day 8 with a PCR test after the exposure and are asymptomatic with a negative test, the last day of quarantine is day 10 and they can return to work at day 11.  Please note that exposure date is day 0.

What steps do I take if one of my employees tests positive?

  • Notify Ed Burman at the Board of Health by calling 508-532-7988 or email
  • You must close for deep cleaning.  You only have to remain closed until cleaning has occurred.
  • If any other staff were working they should be tested and not allowed to work until they have a negative test.  If any other employee is deemed a close contact which means within 6 feet for 15 minutes of more cumulative time they MUST remain out for 14 days from the exposure regardless if they have a negative test. If tested on day 8 with a PCR test after the exposure and are asymptomatic with a negative test, the last day of quarantine is day 10 and they can return to work at day 11.  Please note that exposure date is day 0.

What if I want to run a scenario by someone or have additional questions or concerns?

What's my capacity??

Do you need to calculate your occupancy to make sure you are in compliance with State guidelines as you reopen and as we navigate this new normal? 

Steps to calculate your capacity:

1. Take the square footage of each individual room
2. Divide the square footage by 15 (that is your occupancy)
3. Take 40% of occupancy to determine what the State allows

Be sure you are following the State's Mandatory Safety Standards for Workplaces including the state checklist. For that information CLICK HERE.

February 4- Baker-Polito Administration Awards Nearly $174 Million in Grants to 4,043 Additional Small Businesses for COVID Relief, Increases Capacity Limits for Businesses and Other Activities

The Administration also announced that effective Monday, February 8th at 5:00 AM, businesses can operate at 40% capacity. This is an increase from an existing order limiting capacity to 25% for many businesses that expires Monday

Beginning when the order expires, restaurants and close contact personal services will also be allowed to operate at a 40% capacity limit

Additionally, the Administration announced that current restrictions limiting gathering sizes to 10 persons indoors and 25 persons outdoors would remain in place for the present time.

All other orders and safety guidance remain in place throughout the Commonwealth as the state continues to fight COVID-19 and vaccination ramps up in all regions.

Learn More

Information by
Massachusetts Reopening Advisory Board

February 25- Baker- Polito Administration Announce Return to Step 2 of Phase 3 on Monday, advance to Phase 4 on March 22

The change effective on March 1 will make the following updates related to businesses, activities and capacities:

• Restaurants will no longer have a percent capacity limit and will be permitted to host musical performances. Six-foot social distancing, limits of six people per table, and 90-minute limits remain in place.

• Indoor performance venues such as concert halls, theaters and other indoor performance spaces will be allowed to reopen at 50% capacity with no more than 500 persons.

• Indoor recreational activities with greater potential for contact (e.g., laser tag, roller skating, trampolines, obstacle courses) will be allowed to reopen at 50% capacity.

• Capacity limits across all sectors that have them will be raised to 50%, excluding employees.

Learn More

Businesses and sectors set to begin opening are subject to compliance with all mandatory safety standards. As always, we recommend that businesses consult sector-specific protocols and the When Can My Business Reopen? pages at


These COVID -19 Specific Standards for Sectors Not Otherwise Addressed establish minimum standards for any Phase I, Phase II, or Phase III enterprise that is permitted to re-open but is not specifically addressed by sector-specific COVID-19 safety standards. These Specific Standards for Sectors Not Otherwise Addressed are issued to provide owners and operators of enterprises and workers at those enterprises with instructions to help protect against the spread of COVID-19 as enterprises re-open.

For full checklist click this link:

May 18th, 2020- Massachusetts Governor’s Office general business guidance

For establishments to reopen, the business must develop a written COVID-19 Control Plan outlining how its workplace will comply with these new regulations and will ensure the safety of employees and customers. Required Materials are located on, and include:

  • COVID-19 control plan template – Template that satisfies the written control plan requirement for self-certification. This plan does not need to be submitted to an authority, but it must be retained on-premises in the event of an inspection. 
  • Compliance attestation poster – Poster that customer-facing businesses are required to print, sign, and post in an area within the business premises that is visible to workers and visitors
  • Employer Poster and Worker poster – Posters that businesses can print and display within the business premises to describe the rules for maintaining social distancing, hygiene protocols, and cleaning and disinfecting
  • Reopening Massachusetts- general business guidance and access to all documents  Click Here
  • Full Reopening Advisory Board Report Click Here
  • When can my business reopen? Detailed industry reopening plan Click here
  • Gov. Baker’s Mandatory Workplace Safety Standards Click Here
  • Find Supply Vendors Click here
    Gov. Baker’s Four-Phased Reopening Plan  Click Here 
  • Gov. Baker’s reopening plan presentationClick Here

Local Information for Reopening your Business

Let us know you are reopening

In order for the town to stay informed of when businesses are opening, we are asking that you complete a short form when you are ready to open. Please CLICK HERE to access the short form for us to track your plans moving forward.

Outdoor Seating Regulations

View Town of Ashland’s Outdoor Seating Regulations

Purchase Safe Social Distancing Signage

Here are some suggested vendors:

Hot Plates Sign Company

Alltype Digital Graphics

Spyglass Professional Printing Service

CDC Guidelines for Re-Opening and Keeping your Place Safe

This guidance is intended for all Americans, whether you own a business, run a school, or want to ensure the cleanliness and safety of your home. Reopening America requires all of us to move forward together by practicing social distancing and other daily habits to reduce our risk of exposure to the virus that causes COVID-19. Reopening the country also strongly relies on public health strategies, including increased testing of people for the virus, social distancing, isolation, and keeping track of how someone infected might have infected other people. This plan is part of the larger United States Government plan external and focuses on cleaning and disinfecting public spaces, workplaces, businesses, schools, and can also be applied to your home.

Cleaning and disinfecting public spaces including your workplace, school, home, and business will require you to:

  • Develop your plan
  • Implement your plan
  • Maintain and revise your plan

CLICK HERE for more information

Follow CDC Reopening Guidance for Cleaning and Disinfecting Public Spaces, Workplaces, Businesses, Schools, and Homes Click Here

Follow CDC’s Guidance for Reopening Buildings After Prolonged Shutdown or Reduced Operation Click Here

Business Owner Resources

The Small Business Owner’s Guide to the CARES Act
CLICK HERE for a full comprehensive look at the programs and initiatives in the Coronavirus Aid, Relief, and Economic Security (CARES) Act that was just passed by Congress are intended to assist business owners with whatever needs they have right now. When implemented, there will be many new resources available for small businesses, as well as certain nonprofits and other employers. This guide provides information about the major programs and initiatives that will soon be available from the Small Business Administration (SBA) to address these needs, as well as some additional tax provisions that are outside the scope of SBA.

Employee Retention Tax Credit:  The Coronavirus Aid, Relief, and Economic Security (CARES) Act created a new employee retention tax credit for employers who are closed, partially closed, or experiencing significant revenue losses as a result of COVID-19. Private employers, including non-profits, carrying on a trade or business in 2020 are eligible if:  Operations have been partially or fully suspended as a result of orders from a governmental authority due to COVID-19, or Experience a decline in gross receipts by more than 50% in a quarter compared to the same quarter in 2019 (eligibility ends when gross receipts in a quarter exceed 80% compared to the same 2019 quarter).  Employers who receive a Paycheck Protection Program (PPP) loan are not eligible for a tax credit.

For more information, click here.

COVID-19 Economic Injury Disaster Loans

In response to the Coronavirus (COVID-19) pandemic, small business owners, including agricultural businesses, and nonprofit organizations in all U.S. states, Washington D.C., and territories can apply for an Economic Injury Disaster Loan. The EIDL program is designed to provide economic relief to businesses that are currently experiencing a temporary loss of revenue due to coronavirus (COVID-19).

SBA is currently accepting new Economic Injury Disaster Loan (EIDL) applications from all qualified small businesses, including agricultural businesses, and private nonprofit organizations.

If you have already applied via the streamlined application portal, please do not resubmit your application.


Frequently Asked Questions about COVID-19 EIDL Loans

Employer/ Employee Relations

Families First Coronavirus Response Act: Employer Paid Leave Requirements
The Families First Coronavirus Response Act (FFCRA or Act) requires certain employers to provide their employees with paid sick leave or expanded family and medical leave for specified reasons related to COVID-19.[1] The Department of Labor’s (Department) Wage and Hour Division (WHD) administers and enforces the new law’s paid leave requirements. These provisions will apply from the effective date through December 31, 2020.

Rapid Response Program: The Rapid Response program, which works closely with companies to avert layoffs and keep a skilled workforce engaged in the existing regional economy or industry; read more about how the Rapid Response Team can help businesses at

Workshare: The WorkShare program, a tool to help employers avoid layoffs during a downturn – read more about WorkShare at

If you’re unemployed in Massachusetts, you may be eligible for resources to help you get back on your feet. Employers can also find information about the contributions they must make by law for their employees.

Massachusetts Department of Unemployment Assistance (DUA) Virtual Town Halls 
Sign up for a town hall presentation on applying for unemployment assistance.

Guidance and Directives for Businesses & Employers
Updated information regarding unemployment resources can be found here:

Helpful Apps

Zip Whip - Zipwhip’s Texting for Business is the fast, easy and convenient way for businesses and customers to reach each other 

Motionvibe -Drives revenue and retention for fitness businesses and organizations in today’s highly competitive fitness industry. 

Streamyard - StreamYard is a live streaming studio in your browser. Interview guests, share your screen, and much more. Stream directly to Facebook, YouTube, LinkedIn, and other platforms. 

Shopify - Sell anywhere, to anyone, with Shopify’s ecommerce platform and point of sale features.

For Restaurants:

Commission Free Online Order Platforms with a flat monthly fee.
ToastTab , ChowNow

Online Reservation system with digital notifications for Customers