Congratulations on launching your business here in Ashland! Now that you’re established, it’s important to keep your business present and relevant. There is an old marketing rule of seven that says your marketing message needs to be seen at least seven times before they take action and purchase from your company.
Have clean lines, legible font, matching color scheme that matches your brand
Are easy to navigate
Have updated & correct information
Are Mobile accessible
Load in less than 10 seconds
Found on the first page of search engine results
Social Media: The purpose of social media is to drive people back to your website.
Create a marketing plan. Make your messages relevant to your purpose
Usernames match across all platforms and align with website
Updating social media platforms frequently (see February 13th 2019 presentation)
Engage with customers. Have your account facilitate 2- way communication, not act as a megaphone
Check Analytics and Insights for feedback
View competitors social media accounts for additional feedback
Read more tips here:
*Coming Soon* Presentation from February 13th 2019
SCORE (Free Business Counseling)
Whether you’re looking to start a new business or just want to grow your existing business, SCORE (Service Corps of Retired Executives) Boston is here to help! SCORE is a nonprofit association dedicated to entrepreneur education and the formation, growth, and success of small businesses nationwide. SCORE volunteers are ready to help answer your business questions, including brainstorming ideas to grow your business and become more profitable, or discuss ideas and plan for the opening of a new business.
Schedule a FREE one-hour session CLICK HERE or call 617-565-5591.